About

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Based on the Sunshine Coast, iC3 Solutions specialise in growing brands on social media for small and medium-sized businesses across Australia. Passionate about results and focusing on increased reach and engagement, we assist clients to increase their brand presence and lead-generation ability through effective content and advertising solutions.

Driven by education and communication, we work alongside, not separate to our clients. Our management process is completely transparent with monthly reports provided as well as constant feedback and education on the importance of and process to build an ‘engaged’ audience. We work with clients to determine the best platform or combination of platforms to benefit their business.

With skills across the entire social media space and a proven track-record for businesses in almost every sector, we offer total or partial management; training, workshops and coaching; strategy development; advertising management as well as copywrite and graphic design services to help grow your business through social media.

Why Social Media?

The world has changed. We’re all online. From shopping, to education and most importantly social communication, the old antiquated method of marketing is almost extinct.

Companies can no longer throw their logo in-front of consumers on TV or radio and expect a result. Today, they’re watching Netflix and listening to their own music via Bluetooth in the car.
Consumers are becoming immune to the blanket-approach of traditional advertising. They want it personalised and expect a brand to really work for their attention now. In return, they spend their money with businesses they trust, businesses that have been recommended by someone they trust, or are seen to be socially “accepted”.

Companies who embrace social media understand the importance of building rapport and creating a community of brand ambassadors before pushing products and services for sale and find social media to be a very rewarding and lucrative channel.

Unlike traditional media, your campaigns on social media don’t cost the earth and most importantly…THE RESULTS ARE MEASURABLE!

OUR TEAM

Creative, hardworking marketing professionals a determined passion for the digital landscape.

With have a passion, interest and range of experience in social media marketing for some of Australia’s biggest brands, we’re also proficient and experienced in education and training, copywrite (communications) and graphic design.

With our client base spanning a broad range of sectors across Australia, our experience has resulted in a real understanding of what it really takes to make a brand communicate effectively within Social Media.

 

ASHTON WOOD
General Manager

With a background of over 20 years in the corporate ICT industry, Ashton has worked with a number of the world’s biggest companies, spending much of his career in Asia, based out of Singapore.

When engaging with businesses in Australia he noticed small to medium or SME businesses didn’t have access to the same level of support, infrastructure or coaching that large corporates could afford.

Watching the impact Social Media was having on these big companies and aware of the direction in which marketing was now taking, Ashton created iC3 Solutions with a motivation to assist smaller companies in getting the best exposure for their company via social media without the expensive price tag.

Passionate about education, Ashton is iC3’s Chief Trainer.  Offering individuals and businesses face-to-face training, workshops and coaching throughout the Sunshine Coast, Brisbane, Gold Coast and Melbourne. On request, Ashton also offers online Training to other states and international clients.

 

KRISTIN VIDLER
Social Media Manager

With over 10 years’ experience in digital marketing, Kristin has worked for many big brands in Australia and Overseas.

Introduced to the world of Digital Marketing in 2006 after her workplace was ‘taken over’ by a group of savvy investors from the US, Kristin was fortunate to be part of creating the first SEO and SEM campaign measured by conversions in Australia. Such a new practice at the time, her team had to venture into the office at 4am for teleconference meetings with an agency in the US as they couldn’t find anyone in Australia with the knowledge to support their venture!  Quickly falling head of heels for the possibility and results provided by online marketing, Kristin has remained a passionate advocate for the space and quickly turned her attention to Social Media for Business as that element grew.

Knowing she needed more experience to quantify her passion, Kristin completed a Masters of Digital Marketing with a major in Social Media Marketing and hunted an internship with Australia’s biggest and most innovative digital brand, Domino’s Pizza. Working in their digital marketing team, Kristin was responsible for all social media content and supported advertising across Domino’s Australian and New Zealand social platforms. She was also the project lead in imitating Australia’s first customised-audience campaign through Facebook and launching Domino’s as Australia’s first brand on Snapchat, Vine and Jelly.

As iC3’s Social Media Manager, Kristin generates content and advertising strategies for each of our clients that are focussed on increasing reach, engagement and conversion stats.  Motivated by results, Kristin’s campaigns are initiated and managed with an outcomes based approach. After detailed consultation client business goals are aligned with tactical campaigns that are easily measured against awareness, engagement/reach, sales/income and ROI targets.

With social media know-how, a bunch of project-management experience and a foundation knowledge of traditional marketing, Kristin takes a holistic approach to clients marketing and promotion efforts knowing exactly the right way for social media marketing to slot into their business plan and provide real outcomes.

 

ELISHA DYCK
Marketing Manager

Elisha has been working in the Marketing Communications industry for over five years, ever since graduating from University with a degree in Communication. Kick-starting her career in the Corporate Communications team at ANZ Bank’s Head Office in Melbourne, Elisha soon found her passion for all things writing. Before long she was snapped up by ANZ’s Social Media team where she supported the implementation of key social media projects, including the global roll out of staff access to major social media channels, and the introduction of ANZ’s online news room; BlueNotes.

The cold Melbourne weather drove Elisha to Queensland where she worked in Communications and Marketing Services for Six Elements; a full service, creative agency based on the Sunshine Coast. After working with clients to develop and implement their online marketing and communications strategies, an opportunity presented itself for Elisha to join the Public Relations team at Australia Zoo.

Having majored in Public Relations at University, this was always a path Elisha wanted to pursue, and what better place to start than at the Irwin family’s world-famous Zoo! Here, Elisha was responsible for developing proactive media and publicity strategies, while assisting in the management of the Zoo, Wildlife Hospital and Irwin Family’s public affairs, including all things social media!

After a year spent travelling the world (5 continents and 20 countries!), Elisha has joined the IC3 family as Marketing Manager. Elisha is responsible for generating content and creating strategic and effective social media ads for our wide range of clients. But that’s not all, in her spare time Elisha is a Barre Fitness Instructor, teaching five classes a week.

 

MAREE MCGRATH
Business Development Manager

Maree has spend 30+ years in the media covering just about every medium and has a passion for helping businesses grow through effective advertising campaigns.

Television was the start of her media career and after spending twelve years working her way through the many facets including on-air presentation, production of commercials and documentaries and live directing of news and sporting events, she moved into sales management for a pay tv provider.

Maree then discovered the world of online and found her real niche when moving to Sensis heading the start up of their online offering which included online directories and websites. While at Sensis she become the start-up queen and was seconded to start up new Sensis acquisitions of CitySearch and The Trading Post.

During that time, Maree became a Mum and decided to move her family to the Sunshine Coast where she continued her love of advertising and joined Profile Magazine. While at Profile Magazine, Maree was regularly asked about advertising in the digital world and soon realised that this was the future of advertising and was the avenue she wanted to pursue.

Maree loves to really understand how each individual business ticks and this is why she is able to put together advertising campaigns that will absolutely work for each individual business. Her background in television production also means she has a creative flair so when you meet with her, you can be assured she will be looking at your business with the big picture in mind.