A change is coming…

Elisha Dyck blogs

Guess what? Facebook is making changes to help local businesses. That’s right; to HELP us! In the past we’ve been hearing about changes to Facebook that have been pushing our organic content down the drain and making us less and less visible in our audience’s news feeds. And to be honest, it kind of sucked! Facebook used to be a …

Are your Ads Tired?

Elisha Dyck blogs

So you’ve finally found a Facebook Ad that works – woohoo! What a feeling that is; you’re seeing the results coming in thick and fast and you can’t help but feel a little proud that you’ve finally mastered the art of a successful Facebook Ad. Hallelujah! Hold up 🤔 Did we speak too soon? The thing with social media is …

The Power of Video on Social Media 📽️

Elisha Dyck blogs

It’s true what they say…Video content is King! 👑 In fact, it’s arguably the single most important strategy for your social media marketing. If you’re not posting videos, the already slim chances of your content being seen become minute 😭 Take Facebook for example, their newsfeed algorithm places huuuuge value on video (especially if it’s uploaded straight to Facebook rather …

Who are you talking to? 📢

Elisha Dyck blogs

This right here, the title of this blog, should forever be a question that you, as a business, keep asking yourself. As businesses evolve, so too do their target markets. As you introduce new products or services, you must first think about who they are for BEFORE you attempt to tell those people about them – otherwise it’s just a …