Building an audience on social media is one of those things that’s easier said than done. The likes don’t come free anymore, we need to give people a reason (and a good one at that) to follow us.
There are quite a few different audience building strategies you can try, but we’re going to talk about three in particular; advertising, interacting, and hashtagging.
Hands down the most effective way to build your audience is to advertise.
Yes, you can get straight to the point and advertise for Likes, but wouldn’t you prefer to serve some worthwhile content and pull an engaged follower who will enjoy the rest of the content you’re producing too? The answer is YES – engagement is important if you want to please that pesky algorithm. 🙏
In order to build an audience you need to get outside of your own socials to attract people in. When you advertise on social media you can target your ideal client down to the postcode they live in. Of course, this would require you to know exactly what that ideal client looks like so you know just where to find them.
Once you’ve found them, it’s time to pull them in. Use your best stuff! A short, eye-catching, value-adding video is usually your best bet; accompanied by some short and punchy copy and potentially even an offer of some kind.
Speaking of getting outside your own socials, this is also a big one when it comes to interacting.
For Facebook, find some private groups to join that are relevant to your business. Reach out to people, let them know who you are and how you can help; get your brand seen so that when it comes time to engage a similar service, they know exactly who to turn to.
On Instagram, find your competition, take a peek at their followers and then follow them yourself. Comment on their photos, start a conversation, do whatever you need to do to get noticed.
You can also search popular hashtags that are relevant to your business; this will open up another can of worms. You’ll have access to users that you most likely wouldn’t have found otherwise. Engage with them, become their friend, make them visit your page and click that little blue ‘follow’ button.
You can also add hashtags to your own posts to get your content seen by a wider audience. We DON’T suggest this strategy for Facebook… the algorithm says ‘no’. 🙅
For Instagram though, we say go for your life! Here are a few things to remember:
- You can only use up to 30 hashtags per post. Some argue that the algorithm prefers a little less, others say go for broke. We say experiment; find what works best for you and stick with that.
- Be sure to use popular hashtags (with more than 10,000 mentions) that are relevant to either your business or your post.
- Finally, post all hashtags in a separate comment. It can become really annoying for your followers to be smacked in the face with a bunch of hashtags when they see your posts. Let them notice the important stuff (the content) not a messy clutter of hashtags.
Once you’ve successfully added a few more followers to your accounts, it’s important to hold on to them; keep them engaged, make them want to stick around for more. This is where it’s important to keep your content RELEVANT, INTERESTING and CONSISTENT.
Try to avoid the hard sell and instead educate and add value. Use high-quality video and photos and try to stick to a theme.