Trying to make your business appear a little more professional in the online world? Need a hand? Then listen up!
If you’ve been following us for a while now you will have noticed how much we talk about video and photography, and that’s because it’s SUPER important for your digital marketing! Whether it’s paid social media ads, organic social posts, your website or your newsletter campaigns, you need to use professional content. You just do!
If you want to be perceived as professional, you need to portray professionalism. Remember, perception is reality!
We ALWAYS recommend using your own visual content that’s specific to your business. A picture is worth a thousand words and a video is worth 1.8 million! So if you can create your own videos and photos or have a Pro come in to do it for you, it’s well worth it!
But we understand that not all businesses are in a position to do so, so we’ve decided to let you in on our little secret. It’s called FREE STOCK PHOTOGRAPHY and it’s the bomb! 🙌
We decided to switch up our Instagram strategy not too long ago, and now our Instagram feed is almost all thanks to our fave stock website, Unsplash. Not to brag but we’ve since seen some audience growth and our post engagements have increased, so we’re pretty keen to spread the word on how you too can grow your online presence.
Unsplash is the home of “Beautiful, free high-resolution photos gifted by the world’s most generous community of photography.” It hosts over half a million royalty-free stock photos from contributing artists and all they ask for in return is a photo credit – which is totally up to you!
Simply search a subject that relates to your ad, post, or newsletter, find a suitable image, download it and away you go! There’s nothing worse than opening an email to find a grainy photo or
Of course Unsplash isn’t the only free stock imagery site out there, it’s just our favourite because the photos are cool, artsy and youthful. You can find a full list of the safest stock photo sites for business and commercial use by clicking this link.
So next time you’re putting together some business communications, why not find some professional imagery to help spruce it up and give it that little bit of extra sparkle. ✨
If you’re consistent with it, you’ll be surprised at the results you can get!